Unfiltered Insights. Real Brand Stories. No Bullsh*t.

Marketing is full of empty buzzwords and soulless strategies. I believe in something different—raw storytelling, brand advocacy, and building businesses with purpose. If you’re here for the fluff, you won’t find it.

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Who I Am & What I Do

I’ve spent years in the trenches of marketing, working with CPG brands that actually give a damn. Through storytelling, advocacy, and a no-nonsense approach, I help brands cut through the noise and connect with audiences in a real way. Whether it’s through my writing, podcast, or consulting—I tell the stories that matter.

Duncan Alney

LATEST NEWS

Courage with Duncan Alney

When
Thurs, July 3rd, 2025
8:00 AM EDT

Where
Orangily on 54th St.

Discover how courage shapes growth, authenticity, and impact

Creatives on Creatives:

Jingo de la Rosa & Duncan Alney

When
Wed, Aug 13, 2025
6:00 PM - 8:00 PM EDT

Where
draft
1525 Prospect Street
Indianapolis, IN 46203

Creatives in Color gives diverse, creative professionals in higher and more visible positions a platform to share their experiences – in hopes of motivating and inspiring other BIPOC creatives in our community.

Raw Takes. No Buzzwords. Just Real Insights.

Marketing isn’t about keeping up with trends—it’s about understanding people. That’s why I write. To cut through the noise and talk about what actually matters in branding, storytelling, and business.

What Video Games Taught Me About Leadership (and My Son)

My son Enzo is 14. He plays video games with his friends almost every day. And here’s the part I find fascinating: It’s not just about the game. It’s about the gathering.

Discipline Is the Ultimate Creative Hack

People talk about creativity like it’s magic. As if it belongs exclusively to designers and “creative people”.

Momentum > Motivation

Motivation doesn’t matter that much. It’s overrated. Massively. Sure, it’s nice when it shows up. The spark.

Podcast:

The Firebelly Social Show

Mission-Driven Food and Beverage Brands Podcast

Hosted by Duncan Alney

We feature leaders of mission-driven food and beverage brands. Listen to origin stories - and insights about current industry trends, connecting with your audience, building a community, making the world a better place, and of course, #founderlife.

Featured Articles in Media

Forbes.com

Founder Life: 5 Tips For Taking Care Of Yourself

Adweek.com

Let's Talk About Consent and the Future of Permission-Based Marketing

Inc.com

5 Secrets to a Successful Agency Partnership Insights on avoiding pitfalls when collaborating with an agency.

What People Say About Me

Ready to bring your marketing to the next level?

Whether you’re a founder with a real mission, a brand struggling to connect with your audience, or someone just looking for no-BS insights—let’s talk.